Ayelet Grill-Sharet joined Sikkuy-Aufoq in May 2022 as spokesperson for Hebrew media. Her most recent experience as spokesperson was with the Zulat Institute for Equality and Human Rights and with Mitvim: the Israeli Institute for Regional Foreign Policy. As an independent communications consultant, she has worked with a variety of people and organizations, and she also served as the vice president of marketing and spokesperson for Israeli nonprofit Born to Freedom, which works to free hostages and abductees; she also has extensive experience in advertising. Ayelet holds a bachelor’s degree in business administration and communications from the Open University. She lives in Moshav Tzur Moshe with her partner and their two sons.